內容哪裡來是許多人寫部落格的難題，也是許多企業網站無法持續產生內容的原因，但是為什麼很多的網站還是有那麼多的主題可以寫呢? 他們撰寫內容的創意來源從哪裡來的呢?我們在"內容行銷與搜尋行銷"提到，「內容行銷」就是指以創造內容或是分享內容給既有或是潛在的客戶，來創造行銷的效果，大家都知道內容很重要，但是內容熬不出來的話，光是知道也沒啥用處。這篇"Research & Thought Leadership: Top 10 Content Creation Ideas"分享十個你應該知道的內容創意來源，分別整理敘述如下:
(1) Recycle What You Know 回鍋你所知道的東西
回鍋是什麼意思? 你可能在許多場合講過很多內容，有些可能沒有經過整理，有些可能零散的在各個內容中。回鍋就是你把一些已經講過或是寫過的概念，重新做一個有系統的論述。
(2) Interview the Industry Leaders 訪談業界的領袖
在每個業界都一定有些比較突出的領袖或是思想前進的趨勢家，這些人未必都會把他們的想法很完整的公開出來，就算是經常撰寫部落格，有些想法都可能沒有被挖掘出來。如果你能夠對於業界比較突出的人進行訪談，就可能有機會獲得比別人更多的一手資料。
(3) Curate the News 將新聞內容整理後進行策展
許多部落個雖然隨時都在注意業界動向，但是不可能所有訊息都能夠最快速的跟上，但是如果報導別人已經說過的新聞，似乎就感覺有點落漆，這個時候就必須發揮「策展」的精神，把別人說過的話或是寫過的內容，經過有系統性的整理比較，以不一樣的面貌呈現出來。但是有一個要點必須注意就是，不能整理別人說過的話或是寫過的內容，當成自己的內容而不清楚標示內容來源。
(4) Conduct a Survey 進行調查
這是比較不容易做的事情，但是如果你能夠針對某個業界關心的現象去進行深入研究調查，這些內容就可能會被其他業者引用。經常做這些調查的工作，讓網站內容越來越有公信力，別的網站也越來越會引用你們的調查結果。
(5) Create Visual Appeal 創造視覺上的訴求
最近很多網站流行一種稱為「infographic」的寫法，指的是以圖文並陳，就是除了文字說明之外，會以圖表的方式來展現資訊，例如我們"網路行銷白作工~台灣54%的網路廣告經費都被白白浪費?"的內容，就是引用別的網站的「infographic」。所以你就可以把已經寫過的內容，以「infographic」的寫法，創造出不一樣的視覺效果出來。
(6) Become a Reporter for Your Industry 成為業界的播報員
也就是撰寫產業動態，當然最好是大家都還不知道的事件內容，或是至少是經過匯整的產業訊息。如果沒有辦法拿到最獨家的訊息，至少也可以透過大量閱讀國外訊息來產生比別人更快的網站內容。
(7) Share Presentations 分享你的演說或展示內容
許多撰寫部落格的人，可能也都會經常有演說或是教學的經驗，因此把你的演說內容的檔案透過SlideShare來分享給其他讀者，也是不錯的主意。
(8) Conduct an Interview… With Yourself 訪談你自己
上面說到你可以訪談業界比較突出的人，但是這個機會並不是人人都有，因此你不妨把自己當成業界突出的人，自己訪談自己，這個也是很酷的作法。
(9) Answer the Burning Questions 回答熱門的問題
回答熱門的問題是本站一直在做的事情，這些都是許多讀者詢問我們的問題。經過整理收集內容，並且經過權威來源的證明，再把熱門的問題的答案解說給讀者知道，這也是網站能夠持續受到讀者支持的重要原因之一。
(10) Showcase Your Talents through Video Tutorials 以影音內容展示你的特長
這個項目就必須有其他資源配合才能夠進行，你必須有不錯的錄影設備與人才，或是你必須有不錯的演員或是講者，或是必須有時間進行影片的剪輯。但是切記的是，如果你的網站還沒準備好，就再慢慢研究，千萬不要推出影音內容變成自曝其短囉。
以上的十個你應該知道的內容創意來源，如果你能夠確實執行一半以上，其實你就不怕你的網站沒有內容了。
網路是一個由消費者主動選擇知識學習的平台，廣告能撐多久 ？
當大家都知道網路廣告跟電視廣告一樣，都只是廣告而已，
你還能不改變策略與作法嗎？
這是當前大家都頭痛的問題吧；對於沒有足夠金錢資源進行廣告購買的企業而言
這更是要努力鑽研得好問題喔...^^...
附上原文...中文有時候沒翻好會比較難理解...因為這是別人的文章..我無刪改權利..所有就勞煩大家..多多理解囉
Over the last few years the digital marketing landscape has changed. The search engines and major social media channels are rapidly evolving. The data that search engines are now able to extract from link profiles and social signals mean that reputation and influence is now fundamental to digital marketing success.
Research and thought leadership is now one of the most effective ways to build your online reputation. So, how do you produce content that will attract links, social shares, help you build your community and engage your target audience?
Here are our top 10 content ideas.
1. Recycle What You Know
If you have ever spoken at an industry event, then you have probably spent hours researching a particular topic – making you a resource of untapped, high value content ideas. So, why not recycle this knowledge into something that is valuable and shareable? Blog posts, whitepapers and case studies of what you have learned add power to your voice while allowing you to assert yourself as an expert in your field.
2. Interview the Industry Leaders
Interviewing your industry connections provides a source for creating the type of content your audience craves: deep, insightful content provided by leaders and visionaries in their field. By displaying these insights in the form of blog posts or webinars, you're generating high quality, link-worthy content while exposing your colleagues to a whole new audience – meaning that both sides win!
3. Curate the News
Sometimes the greatest value can be in curating content, rather than creating content. By providing a weekly roundup of industry specific news you create a valuable resource for visitors, which illustrate that you are up-to-date on the latest developments, trends, and topics. This is also a great opportunity to link to other key thought leaders within your industry.
If content curation seems like too much of a time investment, you may want to explore the dozens of content curation services available on the web. Services like Scoop.it and Curata are designed to help you quickly and easily find relevant news, which can be posted directly to your blog or web page.
4. Conduct a Survey
Another way to make the most of your online community is to conduct a survey. There are many online survey platforms which make the gathering of important data both free and easy. Administering surveys through your LinkedIn groups, community forums, and your Facebook fan page is an ideal way to start exploring the pulse of your community without committing to a major investment.
5. Create Visual Appeal
While infographics have seemingly been around forever, they have only more recently become a staple of the successful online marketing strategy. Through the art of representing data visually, infographics are used to increase awareness about a particular brand, product, industry phenomenon, or up-and-coming trend. It’s this dual threat of providing visual appeal and real value that allows the infographic to attract more links and social shares than just about any other type of online content.
6. Become a Reporter for Your Industry
Have you recently attended an important industry event? Have you read a great white paper or viewed a shareable webinar? Then why not write a blog post which outlines your "takeaway points"? You could even relay some interesting conversations you may have had with other industry leaders. Or you can write a review about a relevant industry book or news article.
7. Share Presentations
When you give a speech, presentation, or webinar, you will usually have an accompanying slideshow. Don’t keep this great information to yourself! Share it with your community. Online tools like SlideShare make it quick and easy to share visual presentation slides. This is a great opportunity for showcasing your expertise and drawing attention to your next public event.
8. Conduct an Interview… With Yourself
Though this may seem a little strange, it has become a proven way to generate quality content. Prepare a list of questions on the latest industry developments or trends. Then, have someone off camera ask you each question. When done well, the video should come across as relaxed and informal, demonstrating both your personality and expertise.
9. Answer the Burning Questions
If you regularly speak at industry events, interact through social media channels or blog on your website, you will inevitably begin to recognize the common questions and dilemmas faced by the members of your community. These questions can be used as the basis for a blog post, SlideShare, video, or even white paper. And because this information is relevant to your audience’s specific needs, it is virtually guaranteed to garner interest.
10. Showcase Your Talents through Video Tutorials
There’s no better way to improve and highlight your skills than to teach others. Video gives you a unique opportunity to showcase your personality whilst sharing your knowledge with others. Why not produce a weekly tutorial that’s published on the same day each week?
For example, SEOmoz produce their weekly Whiteboard Friday tutorials that attract a significant weekly following.
Summary
It’s no longer enough to simply just be an industry expert. Your expertise needs to be shared in a way that is viewable and accessible by everyone. By focusing on a creative content marketing strategy, you will attract links, likes, shares, referrals, and – most importantly – visitors.
http://searchenginewatch.com/article/2213412/Research-Thought-Leadership-Top-10-Content-Creation-Ideas
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